A great storyteller who is at ease presenting to cross-functional teams, stakeholders and senior management. Leveraging business needs and insights to influence design direction in the context of user behaviour and expected business impact.
Use empathy, best practices and data to inform the information architecture and hierarchy for all designs. Conduct audits, identify patterns, and lead brainstorming sessions to design the best scalable content experiences.
Employ design thinking to produce inclusive and accessible experiences. Plan, conduct and analyze research on experience artifacts, including user flows, interaction models, prototypes, and design specifications.
Design client-centric solutions aligned to business and product's vision and objectives, through collaboration with design team members and peers from adjacent and diverse disciplines and industries.
