A product designer that takes complex scenarios and problems and turns them into simple end to end user experiences with an emphasis on context. By deconstructing the details from key stakeholders and understanding the single end goal/purpose, I am able to apply strategic thinking in how to cause users the least friction while not overloading their cognitive load with every step.

Project Categories

Visual/Interaction
Content/UX Writing
School

Visual/Interaction

At RBC, I was part of the credit cards squad and I closely with Product, Business and Engineering to develop a variety of flows that required a great deal of strategy to solve for various use cases, limitations and legal requirements. Designs utilized form design, responsive layouts as well as web view for the mobile app as well as other variations depending on the audience (external or internal). Worked closely with designers across various lines of business, such as mobile, online banking, and digital marketing and sales teams.

Currently at Scotiabank, I work more independently with various teams in the commerce/retail space, where the final product is developed in a CMS (AEM or Contentful) and primary stakeholders are Marketing and Business.

Instant Credit Access

Professional Project

Led this project alongside Product. Launched as part of a co-branded card partnership. Bank provided the capability for users to sign up for this co-branded credit card and immediately after approval, they are able to add the card to their Apple Wallet or Google Wallet.

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Activate Credit Card

Professional Project

To help clients transition seamlessly from one bank to another. Provided a capability for clients to pre-activate their credit cards, so they would not experience any disruption on LD1 with their credit card use.

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Credit Card Offer

Professional Project

Self serve capability to allow existing clients past 60 days and have no credit card products to receive a credit card pre-approval offer.

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Instant Credit Access

Professional Project

Led this project alongside Product. Launched as part of a co-branded card partnership. Bank provided the capability for users to sign up for this co-branded credit card and immediately after approval, they are able to add the card to their Apple Wallet or Google Wallet.

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Last projects at RBC

Professional Project

Created an internal project as well as a project that helps Newcomers access their home country's credit report. These will not be developed until 2024 Q4 or 2025 Q1. Will require password to access.

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Scotiabank

Professional Project

Visual layout and hierarchy for various products within Scotia's portfolio. Worked with content designer and with marketing stakeholders to bring these pages to life. Desktop and responsive layouts.  

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Content/UX Writing

Utilized user research and data analytics, along  with close and consistent communication with the engineering team, and other cross-functional stakeholders including legal guided content direction while maintaining the organization's style guide. Focused on simple, action oriented language, so the user can a clear understanding of what is expected of them every step of the way.

Creating content for these flows influenced the interactions and layout of each screen and the entire flow resulting in a simple, easy to understand process for the end user.  

Instant Credit Access

Professional Project

Led this project alongside Product. Launched as part of a co-branded card partnership. Bank provided the capability for users to sign up for this co-branded credit card and immediately after approval, they are able to add the card to their Apple Wallet or Google Wallet.

View Project

Activate Credit Card

Professional Project

To help clients transition seamlessly from one bank to another. Provided a capability for clients to pre-activate their credit cards, so they would not experience any disruption on LD1 with their credit card use.

View Project

Credit Card Offer

Professional Project

Self serve capability to allow existing clients past 60 days and have no credit card products to receive a credit card pre-approval offer.

View Project

Recent projects

Professional Project

Created an internal project as well as a project that helps Newcomers access their home country's credit report. These will not be developed until 2024 Q4 or 2025 Q1. Will require password to access.

View Project

School

Fitolic

Personal Project

An app focused on the fitness industry where doctors can provide guidance to personal trainers when working with their patients. Focus on medium to high risk patients with pre-existing health conditions hoping to improve their health through fitness.

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mockup screens showing redesign

CAA App Redesign

Personal Project

With a member base of ~6 million people in Canada and a starting price of $73, the Canadian Automotive Association (CAA) app does not provide the service and usability required for an app whose main use is for emergencies.

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Hi, I am Terri!
A UX/UI Designer based in Toronto

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What’s a Rich Text element?

This is a subheading and where it goes in the document flow

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content. The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content. The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content. The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content. The rich text element allows you to create and format headings, paragraphs, blockquotes, images, and video all in one place instead of having to add and format them individually. Just double-click and easily create content.

This is an h2 heading inside rich text

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

Static and dynamic content editing

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

A rich text element can be used with static or dynamic content. For static content, just drop it into any page and begin editing. For dynamic content, add a rich text field to any collection and then connect a rich text element to that field in the settings panel. Voila!

How to customize formatting for each rich text

Headings, paragraphs, blockquotes, figures, images, and figure captions can all be styled after a class is added to the rich text element using the "When inside of" nested selector system.

Terri Persad
Product Designer
Contact
Email | LinkedIn
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