Terri Persad

Create the design strategy for entire flows and for individual components. Work alongside product to solve for complex business and technical issues demonstrated through simple UI and simple language. Moderated and unmoderated research in credit cards as well as available data, influenced emphasis on information hierarchy and visual hierarchy to avoid cognitive overload and allow the user to focus on areas that connected to their financial needs and easily move through our flows. Led the integration design for all regulatory bills in Consumer Banking and was part of a wider design team to ensure the final solution met all regulatory, accessibility and use cases requirements. Our solutions for Bill 101/96 and Bill 64 were adopted by other teams across the bank into their own flows.

Provided approvals, guidance and strategy to various teams including UX and Product when creating new layouts and functionality as my team managed all digital channels in the organization and maintained the rules including design, interaction and technical limitations for the channels and components within those channels. Participated in AODA companywide initiative as a project lead for my team but also part of a team that lead the overall execution.Provided QA support to ensure testing issues were actioned. Created and updated all brand pages for Merchandise using HTML, CSS and JavaScript and ensured they were responsive and AODA compliant along with all digital assets that were inAdobe Experience Manager.  

Leading up to my manager role as well as in my manager role, I helped restructure website pages in AEM together with the data management team so that the organization could get more accurate data as it related to organic impressions and CTR.

Completed user research with diverse group of collectors and non-collectors to identify opportunities for improving Auth0 experience.